How much does language influence the way we work, market and communicate internationally?
In this episode of The Global Marketing Show, I explore the hidden differences between British and American English, and why we are often divided by a common language. Listen to find out why effective communication goes far beyond vocabulary and spelling.
We discuss how culture shapes the way people give feedback, express opinions and build professional relationships, from British understatement to American directness. The conversation also looks at why international professionals do not need to lose their accents to be taken seriously, and how confidence often has a greater impact than achieving “perfect” English.
We also explore the connection between language and global marketing, including the importance of cultural awareness when adapting messages for international audiences. From translation mistakes to the role of AI in communication, this conversation highlights why human judgement, context and cultural intelligence remain essential in global business.
Key topics:
- British and American English differences
- Cultural intelligence in global communication
- Marketing across cultures
- Accent confidence and professional identity
- AI and the future of workplace communication
- Business English for international teams